What ServiceTitan Actually Costs: What the SEC Filings Show
TL;DR: ServiceTitan publishes no pricing. The pages that claim to know it cite each other, cite competing vendors, or cite documents that do not exist — one names a "published rate card at servicetitan.com" that has never existed.
There is a real source nobody is using. ServiceTitan has been publicly traded since December 2024, and its audited filings contain hard numbers. In the fiscal year ended 31 January 2026 it reported $925.4M in platform revenue across roughly 10,800 active customers. That is an average of about $85,700 per customer per year, or roughly $66,000 counting subscription revenue alone.
That average is not a quote and we will not pretend otherwise. It is skewed by more than 1,000 customers billing over $100,000 a year, and it excludes every customer under $10,000. What it is: the only figure on the internet with an auditor attached.
The problem with every number you have read
ServiceTitan's pricing page has three tiers and no prices. Starter, Essentials and The Works, each with a "Request Pricing" button. The page states the model — "Our per-technician pricing is designed to fit your business and goals, at any size" — without the figure. The page's own structured data declares the price as ContactForPrice, the schema.org value meaning exactly what it sounds like.
That is a legitimate commercial choice. It is also a vacuum, and vacuums get filled.
What the top-ranking pages actually cite
We pulled the three highest-ranking pages for ServiceTitan pricing and traced their sourcing. The results were worse than we expected.
| Claimed figure | Stated source | What we found |
|---|---|---|
| $245–$500 per technician per month; implementation $5,000–$50,000+ | "MyQuoteIQ, FieldCamp, and verified user reports" | Both named authorities are competing software vendors. One runs a calculator on the same page showing itself 88–97% cheaper. |
| $245–$300 / $300–$400 / $400–$500+ by tier | "user reports from G2, Capterra, Reddit, and BBB filings" | Anonymous aggregation with no links. Published by a competing vendor. |
| $398 per month starting | "the vendor's published rate card at servicetitan.com", stamped "Verified August 23, 2026" | No such rate card exists. ServiceTitan publishes no prices. The citation points at a document that has never been there. |
Two problems compound here. The first is circularity: content farms citing content farms citing anonymous forum posts, with competing vendors laundered into the chain as "sources".
The second is that the figures are not even the same kind of claim. "$398 a month" is per company. "$245–$500 per technician per month" is per seat. For a five-technician shop those differ by roughly five times. Not one page acknowledges the conflict, which tells you nobody involved was reasoning about the numbers at all.
We are not a neutral party here. Gravun competes with ServiceTitan. That is exactly why this piece does not contain a ServiceTitan price we made up — the most useful thing a competitor can publish is a verifiable method, and the least useful is another unsourced number with a different bias behind it. Every figure below traces to a filing you can open yourself.
The source nobody is using
ServiceTitan went public on NASDAQ under the ticker TTAN. The IPO priced on 11 December 2024 and the stock began trading the following day. Public companies file audited financials, and those filings contain real economics that no amount of anonymous forum aggregation can match.
From the results for the fiscal year ended 31 January 2026:
- Total revenue: $961.0 million
- Platform revenue: $925.4 million — subscription $712.3M, usage $213.1M
- Active customers: approximately 10,800
- Gross dollar retention: above 95%
- Net dollar retention: above 110%
From the prior fiscal year's annual report, two definitional facts matter enormously:
- "Active Customer" means more than $10,000 in annualised billings. Every customer below that threshold is excluded from the count entirely.
- More than 1,000 customers bill over $100,000 a year.
And the filings confirm the pricing model in the company's own words: "The pricing of our subscription platform is partially based on the number of technicians employed by each of our customers."
The arithmetic, with its caveats stated
Dividing platform revenue by active customers:
| Measure | Calculation | Result |
|---|---|---|
| Average platform revenue per active customer | $925.4M ÷ 10,800 | ~$85,700/year (~$7,100/month) |
| Average subscription revenue per active customer | $712.3M ÷ 10,800 | ~$66,000/year (~$5,500/month) |
Three caveats, and stating them is the difference between analysis and the content farms above:
- The denominator is truncated. Customers under $10,000 in annualised billings are not counted as Active Customers, so this is an average over counted customers only. Real smaller customers exist and are excluded, which pushes the average up.
- The distribution is heavily skewed. More than 1,000 customers bill over $100,000 a year. An average across a distribution with that kind of tail is not a typical value.
- Usage revenue is not seat fees. The $213.1M usage line is substantially payments processing volume, which scales with the money flowing through the platform rather than with licence count.
So what is this number actually good for? Not for predicting your quote. It is a defensible ceiling on the conversation: a platform whose counted customers average north of $60,000 a year in subscription alone is not competing for a two-truck operation, whatever the pricing page says about fitting businesses "at any size". That is a real, sourced, useful thing to know before booking a demo — and it is more than any page currently ranking for this query offers.
What the filings cannot tell you
Being explicit about the boundary is the whole point.
- Any per-technician rate. Not disclosed, not derivable.
- Any tier price. Starter, Essentials and The Works have no public figures.
- The implementation fee. ServiceTitan's Terms of Use confirm implementation fees exist and list professional services as separately contracted. No amount is published anywhere.
- The standard contract length. The term sits in the negotiated Order Form, which is not public.
- What you specifically will be quoted. Nothing public determines this.
If you see any of the above stated as fact, the author did not get it from ServiceTitan and did not get it from the SEC.
What to ask for instead
Since the number is not public, get it in writing during the sales process. Five questions, all reasonable, all answerable:
- What is the per-technician rate, and what counts as a technician? Office staff, apprentices and part-time seasonal workers are the ambiguity.
- What is the Minimum Subscription Level and the contract term? ServiceTitan's Terms state that billing does not reduce for subscriptions removed during a period, and that pricing may increase if your user count falls.
- What does implementation cost, as a number? Against a published 12–16 week timeline.
- Which capabilities are Pro modules, and what does each cost? Marketing Pro, Contact Center Pro, Scheduling Pro, Dispatch Pro, Fleet Pro, Field Pro and Pricebook Pro are separately sold. The PowerDialer requires Contact Center Pro plus advanced seats.
- What does it cost to leave in month seven? The published Terms say a termination fee equal to all remaining payments. Ask them to confirm that in your Order Form.
Ask the same five of every vendor you evaluate, including us. A vendor that will not put those answers in writing has answered a different, more useful question.
Our own pricing, since we are not neutral
It would be incoherent to criticise pricing opacity without showing ours. Gravun is $25 per user per month for Starter, $59 for Professional and $99 for Scale. Five Professional seats is $295 a month, or $2,950 a year on annual billing. There is no onboarding fee, no minimum term, and no termination clause, because there is nothing to terminate. A 14-day trial requires no credit card.
Whether that is better value than ServiceTitan depends entirely on whether you need what ServiceTitan does. If you run commercial projects with AIA progress billing, we do not compete for your business. If you run residential and light commercial service work, you can compare our published number against a quote you request — which is the comparison this whole article exists to make possible.
We will update this page when ServiceTitan's next annual results are filed. If you spot an error in the arithmetic or the sourcing, tell us and we will correct it publicly.
FAQ
What does ServiceTitan cost per month?
ServiceTitan does not publish pricing. Its pricing page shows three tiers with no dollar figures and declares the price as ContactForPrice in its page markup. The company states pricing is per technician. Its SEC filings show average platform revenue of roughly $85,700 per active customer per year for the fiscal year ended 31 January 2026, but an active customer is defined as one billing over $10,000 annually, and more than 1,000 customers bill over $100,000, so that average is not a quote.
Is ServiceTitan a public company?
Yes. ServiceTitan trades on NASDAQ under the ticker TTAN. Its initial public offering priced on 11 December 2024 and the stock began trading on 12 December 2024. Because it is public, it files audited financial statements that contain verifiable revenue and customer figures.
How much revenue does ServiceTitan make per customer?
For the fiscal year ended 31 January 2026, ServiceTitan reported $925.4 million in platform revenue across approximately 10,800 active customers, which averages about $85,700 per customer per year. Counting subscription revenue alone at $712.3 million, the average is about $66,000. Both figures exclude customers billing under $10,000 annually, who are not counted as active customers.
Why can't I find ServiceTitan's pricing anywhere?
Because the company does not publish it, by design. Pages that appear to know the price are typically citing other content farms, competing software vendors, or anonymous review aggregation. One widely ranking page cites a "published rate card at servicetitan.com" that does not exist. The only way to learn what ServiceTitan costs your business is to request a quote.
Does ServiceTitan charge an implementation fee?
Yes. ServiceTitan's Terms of Use reference implementation fees and list professional services as a separately contracted item. The company publishes no amount. Its published implementation timeline is 12 to 16 weeks.
Sources
- ServiceTitan pricing page
- ServiceTitan Terms of Use
- ServiceTitan FY2025 Form 10-K — Active Customer definition, pricing model, customer counts
- ServiceTitan FY2026 full-year results — revenue and customer figures
- ServiceTitan IPO pricing announcement
- Gravun pricing
Figures are drawn from ServiceTitan's public filings and website as of September 2026 and are reproduced with their derivation shown. Averages derived from aggregate financials are not quotes and should not be used as price estimates. Confirm all pricing directly with the vendor.
Our pricing is on our pricing page, not behind a form. $25, $59 or $99 per user per month, 14-day trial, no credit card. See Gravun pricing.