The 2026 Service Business Software Pricing Index
TL;DR: Seven platforms, one table, every figure traced to the vendor's own page and dated. Three of the seven do not publish pricing at all, and we mark that rather than filling the gap with an estimate.
We built this because the existing answers are fabricated. One of the highest-ranking pages for ServiceTitan pricing cites "the vendor's published rate card at servicetitan.com" — a document that does not exist. Others cite competing software vendors as authorities. The figures do not even agree on whether they are per company or per technician.
We publish Gravun's prices here too, because a pricing index from a vendor that hides its own would be worthless.
Method, and why it matters here
Four rules, all of which the existing content in this category breaks:
- Vendor-published only. Every figure comes from the vendor's own pricing page, help centre or published files. No third-party estimates, no review-site aggregation, no "industry sources".
- No gap-filling. Where a vendor does not publish, the cell says so. We do not estimate, and we do not repeat a number we cannot trace.
- Dated. Everything verified September 2026. Software pricing changes; a figure without a date is not information.
- Our own prices included. Gravun is in the table on the same terms as everyone else.
What we are correcting. We traced the sourcing on the three highest-ranking ServiceTitan pricing pages. One cited a rate card at servicetitan.com that has never existed. One cited two competing software vendors as its authorities — one of which runs a calculator on the same page showing itself 88–97% cheaper. The third cited "user reports from G2, Capterra, Reddit, and BBB filings" with no links. Their figures range from $398 a month flat to $245–$500 per technician per month, which for a five-technician shop differ by roughly five times. No page acknowledges the conflict.
We are a vendor in this market and therefore not neutral. That is precisely why the method above is the product: you can check every cell yourself, and we would rather be corrected than believed.
The index
| Platform | Model | Entry tier | Mid tier | Top tier | Extra user | Trial |
|---|---|---|---|---|---|---|
| Gravun | Per seat | Starter $25/user | Professional $59/user | Scale $99/user | Same as tier | 14 days, no card |
| Jobber | Base + per user | Core $49/mo (1 user) | Grow $199/mo (1 user) | Plus $499/mo | $29/mo | 14 days, no card |
| Housecall Pro | Flat, seats bundled | Basic $79/mo ($59 annual), 1 user | Essentials $189/mo ($149 annual), 5 users | Max $329/mo ($299 annual), 8 users | $35/mo, Max only | 14 days, no card |
| GoHighLevel | Flat + metered | Starter $97/mo | Unlimited $297/mo | Agency Pro $497/mo | Unlimited users | 14 days |
| Workiz | Flat, 5 users | Standard $275/mo annual* | Pro $325/mo annual* | Ultimate — custom | Not published | 7 days, no card |
| ServiceTitan | Per technician | Not published — Starter, Essentials, The Works, all quote-only | Not published | None offered | ||
| FieldPulse | Not published | Not published | Not published | See vendor | ||
* Workiz's figures appear only in the llms.txt file the company publishes for AI crawlers, not on its human-facing pricing page, which shows "Request pricing" on all tiers. First-party, but confirm with the vendor.
What five seats actually costs
The models differ enough that headline prices are not comparable. Normalised to five users, annual billing where offered:
| Platform and plan | 5 users / month | Calculation |
|---|---|---|
| Gravun Starter | $125 | $25 × 5 |
| Housecall Pro Essentials | $149 | Flat, 5 included |
| Jobber Core | $165 | $49 + ($29 × 4) |
| Jobber Connect | $255 | $139 + ($29 × 4) |
| Workiz Standard | $275* | Flat, 5 included |
| Gravun Professional | $295 | $59 × 5 |
| Housecall Pro Max | $299 | Flat, 8 included |
| Jobber Grow | $315 | $199 + ($29 × 4) |
| Workiz Pro | $325* | Flat, 5 included |
| GoHighLevel Starter | $97 + usage | Flat, unlimited users, metered messaging |
| Gravun Scale | $495 | $99 × 5 |
| ServiceTitan | Unknown | Not published |
Two observations that survive the arithmetic. First, at five users the field clusters between $125 and $325 — a narrower band than the marketing suggests. Second, the tier you need matters far more than the vendor you pick, because what separates $149 from $325 is mostly which capabilities are bundled versus sold separately.
The vendors that do not publish
ServiceTitan. Three tiers, no figures, a "Request Pricing" button on each. Its page markup declares the price as ContactForPrice, the schema.org value meaning there is no published price — so the company is being consistent and machine-readable about it. It states pricing is per technician. Its Terms of Use confirm implementation fees exist without naming an amount, and that early termination costs a fee equal to all remaining payments.
FieldPulse. No published pricing on the page we reviewed.
Workiz. A special case, and an interesting one: no prices for humans, prices for machines. The figures in the index come from the company's own llms.txt, a file written for AI crawlers. It is first-party and therefore legitimate sourcing, but it is not where a customer would look.
None of this is misconduct. Quote-only pricing is standard for software with genuinely variable deployments, and it lets vendors price to value. It does mean a buyer cannot shortlist without entering three sales processes — which is the cost, and it is borne by the buyer.
Costs that are not in the headline
The subscription is rarely the whole bill.
| Cost | Where it shows up |
|---|---|
| Seat caps | Housecall Pro Basic and Essentials cannot add users at all. The sixth user forces Essentials ($149) to Max ($299). |
| Marketing modules | Jobber Marketing Suite $99/mo. Housecall Pro Campaigns, price not published. Workiz Genius Marketing, price not published. ServiceTitan Marketing Pro, price not published. |
| Pipeline / lead tracking | Jobber Pipeline $49/mo. Housecall Pro Pipeline, price not published. |
| AI receptionist | Jobber Receptionist $29/mo. GoHighLevel AI Employee $50 or $97/mo per sub-account. Workiz Genius Answering, price not published. |
| Calling and voice | Housecall Pro Voice from $45–$65/mo plus overages. Workiz Genius Phone, price not published. ServiceTitan PowerDialer requires Contact Center Pro. |
| Metered messaging | GoHighLevel: $0.00747 per SMS segment, $0.0166/min outbound voice, $0.675 per 1,000 emails, $1.15/mo per local number. |
| A2P 10DLC registration | Required for business SMS in the US. GoHighLevel publishes $24.50 to $71.91 one-time plus $2–$10 monthly. Most vendors do not publish theirs. |
| Payment processing | Jobber 2.9% + $0.30 card, 1% ACH. Housecall Pro from 2.59% card, 1% ACH. Others not published. |
| Implementation | ServiceTitan confirms fees exist, publishes no amount, and states a 12–16 week timeline. |
| Early termination | ServiceTitan: a fee equal to all remaining payments. Jobber and Housecall Pro offer month-to-month options. Gravun has no minimum term. |
How to use this
- Price your configuration, not the entry tier. List what you will use this quarter, then price it on each platform including add-ons.
- Model twelve months of headcount. Flat-fee plans are cheaper until a cap and more expensive after it. Per-seat plans never step.
- Get unpublished prices in writing. Add-on prices, implementation fees and termination terms. A vendor unwilling to put those in writing has answered a useful question.
- Check the exit before the entry. The cost of leaving is the cost you will care about in year two.
- Verify everything here. Every source is linked below. If a cell is wrong, tell us and we will correct it publicly and note the correction.
This index is maintained quarterly. Last verified 19 September 2026.
FAQ
Which field service software publishes its pricing?
Jobber, Housecall Pro, GoHighLevel and Gravun publish list pricing on their websites. ServiceTitan and FieldPulse do not. Workiz does not publish pricing on its pricing page, though figures appear in the llms.txt file it publishes for AI crawlers.
What is the cheapest field service software for a five-person team?
On published list pricing at five users with annual billing: Gravun Starter at $125 a month, Housecall Pro Essentials at $149, and Jobber Core at $165 are the lowest. What separates them from the $275 to $325 options is mostly which capabilities are bundled rather than sold as add-ons, so compare configured cost rather than entry price.
Why do some vendors hide their pricing?
Quote-only pricing is standard for software with genuinely variable deployments, and it lets a vendor price to the value delivered rather than to a published rate card. The trade-off is borne by the buyer, who cannot shortlist without entering a sales process with each opaque vendor.
How much does implementation cost?
Most vendors in this category do not charge separately for implementation. ServiceTitan is the exception: its Terms of Use confirm implementation fees exist and list professional services as separately contracted, though no amount is published. Its published implementation timeline is 12 to 16 weeks.
How often is this pricing index updated?
Quarterly. Every figure was verified against the vendor's own published pages in September 2026. Software pricing changes without notice, so confirm current rates with each vendor before making a purchase decision.
Sources
- Jobber pricing and add-ons
- Housecall Pro pricing
- Housecall Pro Voice pricing
- GoHighLevel pricing and add-ons
- GoHighLevel metered messaging rates
- Workiz published tier pricing
- ServiceTitan pricing page
- ServiceTitan Terms of Use — implementation fees, termination
- Gravun pricing
All figures are vendor-published list prices verified in September 2026 and reproduced with their sources linked. Software pricing changes without notice. Confirm current pricing directly with each vendor before any purchase decision. Corrections are welcome and will be published.
Our number is in the table, not behind a form. $25, $59 or $99 per user per month, 14-day trial, no card, no minimum term. See Gravun pricing.